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Worcestershire Parkway

Town Centre plan

Image: Jo Cowan Architects

Worcestershire Parkway

Jam Services
Planning + Sustainability

Summix Capital

Jo Cowen Architects/Frampton Planning/Vectos/LDA Design/

Jam advised on a Sustainability Strategy for Worcestershire Parkway a new settlement located to the south east of Worcester comprising c.10,000 homes and up to 10,000 jobs. The vision for Worcestershire Parkway is to create a thriving settlement with:

  • a new town centre

  • healthy place-making principles

  • new employment opportunities

  • an active travel network

  • social + recreational infrastructure

  • open space provision.

The strategy provided an important function in establishing a cohesive strategy for a truly sustainable development, as well as providing a robust evidence base to support the site allocation in the South Worcestershire Development Plan and future planning applications.

A sustainable development framework was created to establish the strategic issues to be addressed, including:

  • the policy context

  • site analysis

  • identification of key issues

  • constraints + opportunities

  • options appraisal.

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